# Connecting your Instagram Account

## How do I connect my Instagram Account?

For step by step instructions, see this page:

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td>Connecting Instagram Accounts</td><td></td><td></td><td><a href="https://401013842-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fegee0LI91FlO5yWZTYtB%2Fuploads%2FycEpa9xxk5uRfx4jv4Xw%2Finstagram.png?alt=media&#x26;token=87efb173-2880-498d-a864-bf8a48945b33">instagram.png</a></td><td><a href="../../contacting-leads/adding-outreach-accounts/connecting-instagram-accounts">connecting-instagram-accounts</a></td></tr></tbody></table>

## Why contact retailers via Instagram?

Instagram is often a far more effective channel than emailing independent retailers, who often don’t reply on email. This is because cafes, coffee shops, restaurants, etc. often receive DMs from their customers, and maintain a pretty active social presence. In fact, many brands of ours used to DM retailers manually before they found our system.

## Can I send from a secondary account and not my brand account?

Yes! In fact, many customers of ours often send from the founder’s personal instagram, or a sales rep’s account. As long as the personal Instagram account reasonably demonstrates a link to the company (e.g. the bio says founder of X or there are posts about the product in the photos, etc.) this does not affect the reply rate at all. We’ve seen this pattern across thousands of DMs.